neigbhours on your jeans
back in 2023, we started to notice how east londoners were very aware of their own hyper-local habits.
informed by @sockshousemeeting, people-watching at jolene, and looking at those who used to wear santal 55 back in 2015, we put together a trend forecast based on all of it.
as a result, i became interested in the link between hyper-local behaviour and fashion.
i designed a pair of jeans with photos of my neighbours sewn into them, as a way of exploring new approaches to fashion production and consumption.
what if fashion was hyper-local?
what if what you consumed was made by your neighbours?
what if we wore our neighbours on our jeans?