neigbhours on your jeans



back in 2023, we started to notice how east londoners were very aware of their own hyper-local habits.

informed by @sockshousemeeting, people-watching at jolene, and looking at those who used to wear santal 55 back in 2015,

 we put together a trend forecast based on all of it.



as a result, i started thinking about hyper-local behavior and its connection to fashion—

designing a pair of jeans with photos of my neighbours sewn into them. 



full project available upon request.