as liquids, as sap, as nectar, as mist.
that closeness to matter makes me wonder whether beauty can offer another way of thinking about production and consumption in fashion.
becoming interested in hydrofeminism [1],and in how our bodies are connected through water,i’ve paid close attention to the fragrance industry: building my own perfume, working with glass.
each of its scent notes is
a human word tied to a liquid concept.
it’s surprisingly difficult to write about something liquid, since our vocabulary is built around static concepts. nevertheless, beauty marketing capitalizes on the organic through words:
nunca básica, sempre brilhante,
a leaf that has been snapped open, allowing droplets of the plant juice to seep out.
cosmetics are also bodies of water.
i track emerging trends across the beauty industry and read them against the wider ecological landscape, using what bodies of water wear to tell stories that place cosmetics and wellness culture back into conversation with nature.
[1] neimanis, a. (2017) bodies of water: posthuman feminist phenomenology. london: bloomsbury academic.